Infant boys size range is from 9 months to 24 months, a tender age when they start walking and having a real personality. Designing graphics for these adventurers was great fun, as a GUESS brand I had to always stay fresh with the themes used, not feeling old or too traditional, and always exploiting the great GUESS name for maximized recognition.
Exploring differente fabrics for patches, sometimes with raw edge to add a rugged look. Other times creating a preppy boy for holiday picture taking that will steal everybody's heart.
Boys plaids and stripes had to be right on point, with trending colors, ever changing patterns and always making a whole group work tighter.