To create such beautiful and sweet pieces for the GUESS baby girl was a delightful challenge. A little girl as trendy as her GUESS wearing mom and that loves all the cute fashionable details and is on top of trends every season.

I was in charge of creating brand new innovative ideas for every delivery period, to stay on top of fashion trends for baby and girls. To be able to reinvent a brand as fluid as it's women's line.

To make GUESS stand out from the rest it had to be more 3D that the regular screen print, always finding ways to make flowers and prints look and feel more interesting, exploring with novelty appliqués, detail embroideries and at the same time always being very cost efficient, since no matter how good it looks if there's no profit in the garment then it doesn't work.

Developed many marketing projects to stay on top of the baby business, like "My First Denim" packaging ideas, from novelty boxes to satin hanging sets and specialty garments for specific luxury stores.